Thursday, 22 July 2010

BoF Live: Fashion Pioneers with Natalie Massenet


Appealing to a new generation of curious viewers, the Business of Fashion's Fashion Pioneers features innovators at the heart of the constantly evolving, ever fascinating and all consuming fashion industry and gives the audience a rare opportunity to understand fashion from a behind-the-scenes, professional point of view. I was fortunate to take my seat at the very first event of this new series of intimate, live-streaming conversations between Imran Amed and Jefferson Hack. Over the course of the hour long discussion I was engrossed and left excited and intrigued. Building on the success of his discussion with Hack, the BoF Founder and Editor Imran Amed will now speak to another true Fashion Pioneer in Natalie Massenet.

Amed and Massenet will be discussing the amazing story of the growth of Net-a-Porter, the future of a fashion industry landscape that has already been radically reshaped by the digital revolution and rapid globalisation and of course Mr. Porter. With Net-a-Porter, Massenet has spent the last ten years luring women away from their favourite physical and trying to make something that’s a better mousetrap for the consumer. With Mr Porter Massenet turns her talents to creating a shopping destination for men...

”I’m more excited about this than anything we’ve ever done,”
Natalie Massenet on Mr Porter in WWD.

So much has been written and said about the Founder and Executive Chairman of NET-A-PORTER but I cannot wait to hear how this discussion unfolds and to learn more about this exciting new menswear shopping destination. We invite you all to tune in. And while you are watching, please send questions for Natalie Massenet to the @_BoF_ Twitter account using the hashtag #BoFLive


The live stream begins today at 2.30pm New York | 7.30pm London | 8.30pm Paris and Berlin.

5 comments:

Make Do Style said...

Oh good - lots of questions about Mr Porter I suspect. I'm trying hard to not let Mr MDS know about this as it will be his downfall!

Syed (dapper kid) said...

Will definitely be tuning in! Wait...is it still tuning in for the internet? And yay, Polka Dot Gang sounds awesome.

Style Salvage Steve said...

Make Do Style: Yes I have quite a few and I imagine others have lots too. Can't wait to hear all about it. As for Mr MDS, Mr Porter could be the making of him.
Syed (dapper kid): I'm old school, I use a dial to tune in and rock out to the internetz. Yes, come join us!

Mat said...

im watching

James said...

Managed to miss this, but find the business aspect of fashion very interesting.

The way online retailers can grow organically with relatively low overheads provides an excellent opportunity. The only problem is getting people to shop there...

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