Two events have sparked my desire to write on the subject of indie music and its relationship with style in recent years: firstly reading a Bethan Cole article in 10 Magazine and watching the ineresting Pitchfork documentary - A Classic Under Review, on The Smiths' The Queen Is Dead (one of the very best albums of the 1980s). During the mid 80's whe the band were in their prime, indie referred to a tangible musical genre or atleast a collection of sub-genres, a distinct sensibility, an opposition to mainstream pop. Indie was naive, retro and obsessed with authenticity. Indie kids felt like they were members of a secret cult, a world away from the mainstream of Rick Astley and Stock Aitken and Waterman. In recent years indie (as it is loosely termed today) IS the mainstream and the style is on sale at every high street store imaginable. Look around you and spot how many guys are wearing checked or plaid shirts, skinny jeans and cardigans. With this in mind we should all declare the era od faux indie truly dead and celebrate something new. Music is beginning to break out of the faux indie bubble it has been in throughout the 00's, with the likes of These New Puritans, Vampire Weekend, Maps and Santogold leaving the faux indie bands like the Pigeon Detectives and Joe Lean & the Jung Jang Jong sounding lame and unconvincing. What should certainly be left behind is the faux indie skinny silhouettes for men. Put down the waistcoast and skinny jeans and try something different. Diversity and difference make for an exciting music and fashion scape.