What ever your feelings about the ad campaign it wasn't successful but Converse are always so good at demonstrating this link between music and their classic shoe. The new Converse ads bring together Sid Vicious and Joy Division's Ian Curtis alongside musical icons still-pumping musical blood, including Karen O of the Yeah Yeah Yeahs, Green Day's Billie Joe Armstrong and soundclash experimentalist MIA. Non-musical legends, from Hunter S Thompson to NBA star Dwyane Wade, also appear in the ad, which is intended to drive home the message that Converse has "always been about inspiring originality and the spirit of optimistic rebellion". Karen O from the YYYs confesses her love for them "They have become as much a part of my image as the bright red lips and torn fishnets. I'm happy to endorse a shoe that my feet have known so intimately throughout my rock'n'roll exploits."
We all have at least one pair of Converse...I have four pairs...but are the shoes rock'n'roll? I was leaving the office yesterday for a spot of lunch when I looked down in the lift and noticed that all four guys inside were wearing the same pair of white converse like a uniform. We work in Marketing. I have to add though that while my peers had pristine glowing white ones mine were a little more rock'n'roll as they have become pretty darn battered and are more grey/brown than white. That said if you think of some of the most enduring rock'n'roll images ever captured many will involve Converse, from the Ramones' All-Stars sticking out like canvas clown shoes at the ends of their drainpipe jeans, to the Strokes' NME cover.
Many brands try to profit from the relationship between music and fashion but I don't any will be as successful as Converse who have a strong bond that goes far deeper than clever ad campaigns!