Monday, 19 November 2007

A.P.C. oh when will you open a store in the UK?

Paris label APC has dedicated fans the world over..I am becoming one of them (it wouldn't be accurate of me to describe myself as a dedicated fan yet because I've only flirted with buying a number of items) but it seems to have found its natural home in Japan, where shoppers lap up the brand's sharply functional style. Along with Katayama (the Tokyo store designer) APC have revamped their store in Daikanyama (which has been open since 1992) creating a much fresher homme store. Reading this news has made me question whether or not APC are ever going to open up such a store in London...they even have a store in the Philippines but not in the UK! Oh well at least they are stocked here and Paris is even closer with the new Kings Cross link! I do find the prices a little steep (the reason that I've not bought anything as yet) but I am getting over this the more I see the clothes up close. Before I was fooled by the seemingly similarity between the offerings of H&M which is always extremely reasonable (cheap) in the price stakes and those of APC which cost so much more but (on the whole) deservedly so.

This post also gives me the excuse to show images from the recent Winter catalogue featuring the effortless chic of stylists Camille Bidault Waddington and Christopher Niquet.

I adore this shot of Bidault and Niquet!
I really like the autumnal colour tones here.

Current APC favourite are the Plaid bag (as shown on The Staple), cotton checked shirts, their denim of course and the blazer shown in last Sunday's observer magazine (which I lost so cannot show you, please accept my sincerest apologies!) I will leave you with images of their famous jeans and that bag.

2 comments:

we could grow up together said...

Christopher Niquet, always see him in nolita ...

colinsiren said...

They used to have a UK store, on Ledbury Road in Notting Hill, but decided to sell their souls to Selfridges and (God forbid)Urban Outfitters

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